Re: White Space Radio

Re: White Space Radio

Vuki,

You are right that it is an important news for Voyant as well as for Google. This decision would affect White Space Radio product as well as some wireless developments, but VOYT still has other products. As Dana said in his CEO Letter:

"Voyant also offers several attributes that can make it a particularly attractive part of a portfolio diversification strategy: First, we pursue multiple lines of business, each of which targets its own, very large, high-growth markets. This in itself provides a degree of diversification. By investing in Voyant, shareholders make several bets at once, each of which has the potential for a large, venture-style return."

It is also highly unlikely that FCC is not going to approve White Space. This economy needs all the help it can get and White Space would be a big progress and boost not only for technology sector, but the whole industry.

Re: White Space Radio

All the best mountaineer, and a speedy recovery. your posts are always appreciated, hurry back.

Re: White Space Radio

Best wishes Mountaineer. Our prayers and support are with your family.

Re: White Space Radio

O I see aztec. I get it now..doh!!

Re: White Space Radio

To my Voyant friends...hopefully can continue my posting by next month. wife scheduled for 2nd surgery early November and if full recovery I will be back! Thanks so much to those who passed along their well-wishes and prayers. ______________________________

Sidewinder:

You can bet your bottom $ that Goog knows about Voyant!

Also look at my previous posts and I will leave you with this...another S & P 500 partner of Voyant

Harris Corporation and Google TV Ads(TM) Work Together to Expand Television Advertising Opportunities Posted 16 October 2008 @ 09:00 am EST DENVER, Oct. 16 /PRNewswire-FirstCall/ -- Harris Corporation (NYSE: HRS),an international communications and information technology company, todayannounced that its media inventory service will be integrated with Google TVAds(TM) to create a new sales channel for broadcasters, cable networks andcable system operators. The Harris media inventory service provides anautomated way for media companies using Harris Paradigm(R), OSi-Traffic(TM),BMS(TM) and Novar(TM) traffic systems to supplement existing revenue by makinginventory available to new advertisers through Google TV Ads. The service iscurrently available for use by cable networks using Paradigm traffic and canbe easily adapted to other Harris and third-party systems.

Google TV Ads is a flexible and efficient online buying platform fortelevision advertisers. As media companies that are clients of Harris maketheir inventory available, the Harris media inventory service will facilitatethe connection between inventory owners and the Google TV Ads platform.Throughout the sales process, inventory owners will continue to maintain fullcontrol over business data such as inventory, rates and sellout levels throughthe Harris media inventory service.

"The media inventory service provides our customers with a new saleschannel for their inventory, attracting new advertisers to television thatwere previously hard to reach," said Harris Morris, vice president, Media andWorkflow, Harris Broadcast Communications. "We are excited to enable this newoutlet for our clients to enhance their inventory value through Google TV Ads'sales channels."

"We are pleased to work with Harris to offer media companies theopportunity to leverage our automated online marketplace, providing a new andefficient sales option for their ad inventory," said Mark Piesanan, directorof strategic partner development for Google TV Ads. "Through our platform, wehope to provide additional ways to make TV advertising more relevant,accountable and measurable, delivering benefits to viewers, advertisers andprogrammers."

Using current traffic system inventory tools, the Harris media inventoryservice allows users to select and forward available inventory to Google TVAds for sale. When spots are sold, the service delivers the spots from GoogleTV Ads to the Harris traffic system, where they are managed following normalspot placement rules. As spots are approved and aired, the service providescampaign status information to both Google TV Ads and inventory owners.

"With this agreement, Harris gives customers the opportunity to stay onthe leading edge of the competitive and rapidly evolving advertisingmarketplace," said Tim Thorsteinson, president of Harris BroadcastCommunications. "By integrating our respective services and expertise, Harrisand Google have created a more streamlined process to expand televisionadvertising opportunities, making our customers' jobs much easier."

Harris Broadcast Communications offers products, systems and services thatprovide interoperable workflow solutions that span the entire media deliverychain. The Harris ONE(TM) solution brings together highly integrated and cost-effective products that are ideal for emerging media business models and forcustomers upgrading media operations to digital and high-definition services.

About Harris Corporation

Harris is an international communications and information technologycompany serving government and commercial markets in more than 150 countries.Headquartered in Melbourne, Florida, the company has annual revenue of $5.3billion and 16,500 employees - including nearly 7,000 engineers andscientists. Harris is dedicated to developing best-in-class assuredcommunications(R) products, systems, and services. Additional informationabout Harris Corporation is available at www.harris.com.

Google and Google TV Ads are trademarks of Google Inc. All othertrademarks are the property of their respective owners.

SOURCE Harris Corporation