A Cinderella Story – NASDAQ Bound | The Alkaline Water Company
In our world of small and micro caps, this company is nothing short of a Cinderella story. As a previously listed OTC company, The Alkaline Water Company has beaten the odds (most micro caps which trade on the OTC and TSX Venture never make it to a NASDAQ listing) on its quest to becoming a national brand in the bottled water industry.
Few companies grow their revenue from essentially nothing to a current annual run rate of US$34.4 million in roughly six years – which is what The Alkaline Water Company has achieved to date. It has also become one of the largest (by sales volume) alkaline water companies in the United States…
Since we introduced the company back in the first half of September, when it had last traded for CAD$2.54 (on the TSX Venture), its share price has more than doubled on the back of significant development (closed trading on Friday at CAD$6.12). The NASDAQ listing, combined with the potential for continued growth in its marketplace, have us expecting to see increased liquidity in The Alkaline Water Company’s market.
“We have a big footprint now in the U.S. We’re a stable operation with a great revenue base.”
– Aaron Keay, Chairman, The Alkaline Water Company
The NASDAQ exchange is known to have some of the toughest listing requirements in the world. With just over 3,000 companies listed, it frequently has the greatest trading volume of any U.S. stock exchange; and it is the second-largest stock exchange in the world by market capitalization, behind only the New York Stock Exchange. Funds and institutions that would otherwise not be able to invest in The Alkaline Water Company (“AWC”) prior to this uplisting, potentially now can. This goes for funds in the U.S. and many other countries. According to recent data from the exchange, the NASDAQ carries out approximately 1.8 billion trades per day…
From Apple to Microsoft and Netflix, NASDAQ is the primary exchange for some of the biggest companies in the world. For the Scottsdale-based Alkaline Water Company (WTER: NASDAQ), which is in the midst of an expansion phase, the uplisting perhaps could not come at a better time. Its leading product, Alkaline88®, is already in over 40,000 retail outlets across the U.S., including many Walmart, Albertson’s/Safeway and Krogers stores. And as mentioned, the company is on the verge of a major product line expansion… more on this shortly.
AWC is on Track to Roughly Double Sales from Last Fiscal Year
The Alkaline Water Company’s fiscal 2018 sales topped US$19.8 million, an increase of roughly 55% versus the prior year. What’s more, the company’s FY 2019 sales goal is US$40 million; and it looks as though it could come in around that number given that on November 14, 2018 the company reported record quarterly sales of over US$8.6 million for the fiscal quarter ending September 30, 2018.
Although US$8.6 million equates to US$34.4 million on an annualized run rate, the company expects revenue to increase as the fiscal year continues (AWC’s 2019 fiscal year ends on March 31, 2019). Its lead product, Alkaline88® water has proven to be a choice water for many consumers, and the company is now preparing to expand its product offerings by entering a burgeoning segment of the market…
AWC is preparing to roll out a hemp-derived CBD infused water, among others.
By leveraging its nationwide footprint, in our opinion AWC is at a clear advantage versus many new entrants to the CBD infused beverage space. The company’s new infused beverage division was announced in September, and we are now nearing the launch of its first product rollout.
From an October article by Bloomberg,
“Do I just want to be a CBD player in the dispensary market? Absolutely not,” said Aaron Keay, chairman of Alkaline Water Co., in an interview. “I want to be a CBD player in the supermarket places, which we already dominate, and then branch out into more mainstream from there.”
At the end of October, we travelled to Carson City, Nevada, home to American Nutritional Products’ headquarters, the location where AWC’s infused division will have a “one stop shop” for the development of each of its product extensions via a co-packing agreement and formulation, development, and supply agreement (full press releases highlighting this relationship here and here).
American Nutritional Products’ state-of-the-art 55,000 square foot manufacturing facility located in Carson City, Nevada has been certified by the International Center for Cannabis Therapy (CCTI), Good Manufacturing Practices (GMP), the National Sanitation Foundation (NSF), and is registered with the FDA, allowing them to produce everything from the company’s hemp-derived CBD Alkaline88® water to its sparkling Alkaline88® water, both of which are currently in the development stage.
While in Nevada, we met with members of AWC’s management team and learned more about out how they plan to penetrate the CBD infused beverage space…
Come along with us to get an exclusive look at how one of NASDAQ’s newest issuers plans to continue growing in the bottled water market, while taking on the emerging CBD segment.
Watch our exclusive new video on The Alkaline Water Company. Learn about the company’s plan to roll out a hemp-derived CBD infused water.
In its press release titled The Alkaline Water Company Inc. Reports Record Quarterly Revenue for Second Fiscal Quarter 2019, the company touches on its expansion plans and Q2 highlights, stating:
“Launched A88 Infused Beverage Division Inc. (A88 Infused), with an initial product offering of:
“Hemp-Derived CBD Infused Alkaline88® Water
Sparkling CBD Alkaline88® water
Vitamin-infused CBD Alkaline88® water (including Vitamin B12 and Chlorophyll)In addition to the CBD product line, A88 Infused will develop a robust product line of new and innovative beverages, including:
Vitamin Based “Energy” Alkaline88® water
Naturally flavored Alkaline88® water (including watermelon, blackberry lemon, blood orange and peach mango)”
Click here to read the entire press release.
The Hemp-Derived CBD Market
If you’ve read any of our reports on the cannabis sector over the past half year or so, you know we see major upside potential in products CBD-related, particularly in the US if the Farm Bill is passed into law (this would remove hemp — and hemp-derived CBD — from the list of Schedule I controlled substances).
On Thursday, Vanmala Subramaniam of the Financial Post published a report titled, ‘Financial cascade’: How the U.S. farm bill could unleash a multi-billion dollar CBD business overnight. She wrote:
“Legal hemp would mean a legal and more cost-effective source of CBD, and one that could be transported without restriction and sold on a national level – something that could unleash a multi-billion dollar CBD industry almost overnight…”
We strongly believe CBD-related products will inevitably make up one of the largest sub-sectors of the cannabis industry. In our opinion, hemp-derived CBD has near-term potential to be fast tracked to mainstream consumer markets…
Estimates from cannabis industry analysts the Brightfield Group suggest the hemp-CBD market alone could hit $22 billion by 2022, if the US Farm Bill is passed into law.
With The Alkaline Water Company stepping into the CBD market via its Hemp-Derived CBD Infused Alkaline88® Water product currently being developed, our aim is to learn more about the strategy and rollout goals. This product in development, in many ways, has the potential to be a company-maker for AWC and its health and wellness branding strategy…
Watch our exclusive new video on The Alkaline Water Company. Learn about the company’s plan to roll out a hemp-derived CBD infused water.
Royal Queen Seeds wrote last year in a piece titled, CBD WATER: THE NEXT BIG CANNABIS INDUSTRY INNOVATION, “CBD water may become an irreplaceable tool for athletes. As well as providing a source of hydration, the water may help to prevent and treat other issues that athletes often encounter…”
“CBD may help to bolster athletic recovery by taking off the edge of pain and serving as an anti-inflammatory…”
In October, AWC reported that its wholly owned subsidiary, A88 Infused Beverage Division, has entered into an exclusive formulation, development, and supply agreement with American Nutritional Products Inc. (“ANP”):
“This Agreement solidifies our ongoing relationship with ANP to finalize the formulations for our Cannabinol (CBD) and infused products. ANP has agreed to initially develop 5 to 7 functional waters including 3 to 4 in the CBD area and 2 to 3 in the vitamin and antioxidant segment.”
Click here for the full press release.
Note: The Alkaline Water Company Inc. fully intends to comply with all federal, state, and local laws, rules, and regulations as the Company develops its hemp-derived cannabidiol (CBD) infused alkaline water and other nutraceutical product lines. The Company will not pursue the production or sale of CBD-infused products until legally permitted and all necessary approvals have been obtained.
The Alkaline Water Company | NASDAQ Bound
Aaron Keay, Chairman of The Alkaline Water Company, stated on December 4th:
“With the increased visibility and liquidity that trading on the NASDAQ will provide, we will continue to expand our product lines, increase the visibility of our brand, and grow our presence with existing and additional retailers as we drive value for our shareholders.”
To hear more from Chairman Mr. Aaron Keay, watch our exclusive interview with him at ANP’s headquarters in Carson City.
Click the video above to watch our exclusive interview with The Alkaline Water Company.
With revenue having continually increased, quarter after quarter for a substantial period of time, we are optimistic when it comes to The Alkaline Water Company’s future. There are many potential near term catalysts for the company, including commencement of trading on the NASDAQ, a passing of the US Farm Bill, additional retail partnerships, regional expansion, and most noteworthy from our vantage point, the forthcoming rollout of a hemp-derived CBD infused Alkaline88® Water.
Since we introduced AWC, it has delivered on positive, seemingly systematic development. Take a look at some of its recent press releases from just the last two months:
Recognize that we are biased when it comes to The Alkaline Water Company. AWC is a client and we participated in the company’s private placement completed in May 2018, making us shareholders and cheerleaders. Conduct your own thorough and independent due diligence to properly understand the risks associated with investing in a company of this nature. The company is most certainly at an expansion stage, which often results in further dilution to shareholders. Pick your spots…
*Additional details of the Company’s business, finances, appointments and agreements can be found as part of the Company’s continuous public disclosure filed with the Securities and Exchange Commission (“SEC”), available at www.sec.gov, and on the SEDAR website, available at www.sedar.com.
As AWC begins to trade on the NASDAQ Capital Markets for the first time this coming Monday, its management and shareholders should be proud of its accomplishments to date. With the planned rollout of new product offerings, we believe The Alkaline Water Company (WTER: NASDAQ) (WTER: TSXV) is poised for further growth.
All the best with your investments,
The Alkaline Water Company Stock information
Exchanges: NASDAQ and TSX Venture
Symbol on Both Exchanges: WTER
Stock Price: CAD$6.12 – US$4.60
10-Day Avg. Volume from US Exchange: 78,000 (approximate)
Pinnacle’s Exclusive Video on The Alkaline Water Company
Disclosure, Risks Involved and Information on Forward Looking Statements:
You must read the following carefully before proceeding.
THIS IS NOT INVESTMENT ADVICE. All statements in this report are to be checked and verified by the reader.
This report may contain technical or other inaccuracies, omissions, or typographical errors, for which Maximus Strategic Consulting Inc., owner of PinnacleDigest.com (“Pinnacle Digest” or “we”), assumes no responsibility. We cannot warrant the information contained in this report to be exhaustive, complete or sufficient. The Alkaline Water Company Inc. is a client and sponsor of PinnacleDigest.com. PinnacleDigest.com authored and published this report. Because we are paid by The Alkaline Water Company Inc., and therefore we are not independent reporters, our coverage of The Alkaline Water Company Inc. features many of its positive aspects, and not the potential risks to its business or to investing in its stock.
Important: Our disclosure for this report on The Alkaline Water Company Inc. applies to the date this report was released to our subscribers (December 8, 2018) and posted on our website. This disclaimer will never be updated, even after we sell our shares of The Alkaline Water Company Inc.
In all cases, interested parties should conduct their own investigation and analysis of The Alkaline Water Company Inc. (“The Alkaline Water Company” or “AWC” or “the Company”), its assets and the information provided in this report.
You should refer to The Alkaline Water Company’s public disclosure documents found on the SEDAR website (www.sedar.com) and the U.S. Securities and Exchange Commission’s website (www.sec.gov) before considering investing in the Company. The public disclosure documents will help investors fully understand The Alkaline Water Company’s business and the risks associated with the Company.
The statements and opinions within this report expressed by Pinnacle Digest are solely those of Pinnacle Digest and not the opinions of The Alkaline Water Company. The statements and opinions within this report expressed by representatives of The Alkaline Water Company are solely those of The Alkaline Water Company and not the opinions of Pinnacle Digest.
While the information contained in this report has been prepared in good faith, neither Maximus Strategic Consulting Inc. nor Pinnacle Digest, give, have given or have authority to give, any representations or warranties (express or implied) as to, or in relation to, the accuracy, reliability or completeness of the information in this report (all such information being referred to as “Information”) and liability therefore is expressly disclaimed to the fullest extent permitted by law. Accordingly, neither Maximus Strategic Consulting Inc., nor any of its shareholders, directors, officers, agents, employees or advisers take any responsibility for, or will accept any liability whether direct or indirect, express or implied, contractual, tortious, statutory or otherwise, in respect of, the accuracy or completeness of the Information or for any of the opinions contained in this report or for any errors, omissions or misstatements or for any loss, howsoever arising, from the use of this report.
Cautionary Note Regarding Forward-Looking Information: Much of this report is comprised of statements of projection. This report contains “forward-looking information” within the meaning of Canadian securities legislation and “forward-looking statements” within the meaning of the United States Private Securities Litigation Reform Act of 1995 (collectively, “forward-looking statements”). All statements, other than statements of historical fact, that address activities, events or developments that The Alkaline Water Company or Pinnacle Digest believes, expects or anticipates will or may occur in the future are forward looking statements. Such statements include but are not limited to, statements with respect to future growth predictions for the bottle water industry; statements with respect to future growth predictions for the CBD and CBD infused beverage industry; statements relating to when the Company will be selling CBD infused water; statements regarding the expected declining growth for carbonated soft drinks; statements relating to no other company being as uniquely positioned in the bottled water market as The Alkaline Water Company; any statement that the Company’s current production capacity well exceeds its mid-term volume projections and should demand exceed projections, the Company is ready to meet that demand with little or no shortfall in product supply; the Company expecting growth in sales to increase in the months ahead; the anticipation that more retailers will carry the Company’s product on their shelves; the Company expects to see its fiscal 2019 sales increase to nearly US$40 million; the Company expects to reach positive cash flow in fiscal year 2019; that the Company will be able to scale its operations efficiently if sales continue to grow; statements that if the Company reaches near US$40 million in revenue it can expect interest from outside companies, potentially interest from an acquisition perspective; that the Company has the potential to become a buyout candidate; that Alkaline88® is well positioned for a brand-driven acquisition; that the Company will dominate the emerging beverage market with the launch of their new products, including hemp-derived cannabidiol (CBD) 10 mg infused Alkaline88® waters; that consumers will embrace an infused Alkaline88® healthful product line; that the Company can develop new products to be leaders in the emerging trend of enhanced water products; that the Company will be one of the first to market in the US and Canadian markets with its CBD infused alkaline water; that A88 Infused Beverage Division, Inc. will be able to bring several sophisticated and functional new products to market by December, 2018; that the Company and its A88 Infused Beverage Division, Inc. will have a significant advantage in delivering great tasting and bio available products to its customers due to ANP’s experience; that the Company will bring its hemp-derived CBD water to market and obtain all approvals for such products; that the expertise of the Company will accelerate A88 Infused’s market penetration significantly; that the new product lines will result in a major benefit to the Company’s growth and overall shareholder value, and other statements, estimates or expectations. Often, but not always, these forward-looking statements can be identified by the use of forward-looking terminology such as “expects”, “expected”, “budgeted”, “targets”, “forecasts”, “intends”, “anticipates”, “scheduled”, “estimates”, “aims”, “will”, “believes”, “projects” “could” “would” and similar expressions (including negative variations) which by their nature refer to future events.
By their very nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond The Alkaline Water Company’s control. These statements should not be read as guarantees of future performance or results. Forward looking statements are based on the opinions and estimates of management or Pinnacle Digest at the date the statements are made, as well as a number of assumptions made by, and information currently available to, the Company or Pinnacle Digest concerning, among other things, that the demand for the Company’s products will continue to significantly grow; that there will be continued expansion of direct store distributor sales; that there will be increased production capacity through implementation of new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that the US 2018 Farm Bill will pass and become law; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity.
Factors that could cause actual results to vary materially from results anticipated by such forward looking statements include, but are not limited to, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing CBD; the fact that consumers may not embrace and purchase any of the Company’s infused water products; the fact that the Company may not receive approval for any of its CBD infused products; the fact that the 2018 Farm Bill may not be passed resulting in CBD derived from hemp continuing to be a controlled substance under Schedule 1 of the Controlled Substances Act; the fact that the Company may not receive approval from the USDA or the FDA for its CBD infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; volatility in the Company’s stock price; competition in the industry in which the Company operates and market conditions. It’s also important to understand that The Alkaline Water Company has not reached profitability. And even if its revenue increases, there is no certainty that will translate into the Company being profitable.
Furthermore, the CBD infused segment of the beverage market is a new market segment and currently relatively small in size (by sales volume). Any forecasts, predictions or estimations relating to how big this segment may get in the months and years to come is speculative and there is no certainty sales will reach, or even come close to, projected volumes. As with many emerging market segments, entering it should be considered risky as numerous changes can occur quickly within the segment (regulatory and otherwise) and there is no certainty the Company will react appropriately.
These forward-looking statements are made as of the date of this report being publicly released, and neither Pinnacle Digest nor the Company assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although Pinnacle Digest and The Alkaline Water Company believe that the assumptions inherent in their respective forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and accordingly undue reliance should not be put on such statements due to their inherent uncertainty.
Readers of this report should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents The Alkaline Water Company files with the SEC, available at www.sec.gov, and on the SEDAR website, available at www.sedar.com.
We Are Not Financial Advisors: Nothing in this report should be construed as a solicitation to buy or sell any securities mentioned anywhere in this report (particularly in respect to The Alkaline Water Company Inc.). PinnacleDigest.com is an online financial newsletter owned by Maximus Strategic Consulting Inc. We are focused on researching and marketing for small public companies. This report is intended for informational and entertainment purposes only. The author of this report and its publishers bear no liability for losses and/or damages arising from the use of this report.
Be advised, Maximus Strategic Consulting Inc., PinnacleDigest.com and its employees are not a registered broker-dealer or financial advisors. Before investing in any securities, you should consult with your financial advisor and a registered broker-dealer.
Never, ever, make an investment based solely on what you read in an online newsletter, including Pinnacle Digest’s online newsletter, or Internet bulletin board, especially if the investment involves a small, thinly-traded company that isn’t well known.
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The past performance of The Alkaline Water Company’s management, directors, advisors and leadership personnel is not indicative of future results for the Company and should not be used as a reason to purchase any security mentioned in this report.
We Are Biased: The Alkaline Water Company Inc. is a client of ours (details in this disclaimer on our compensation). We also own shares of The Alkaline Water Company Inc. For those reasons, we want to remind you that we are biased when it comes to the Company.
Because The Alkaline Water Company has paid us CAD$115,000 plus GST for our online advertising and marketing services, and we (Maximus Strategic Consulting Inc. and its president Aaron Hoddinott) own shares of the Company, you must recognize the inherent conflict of interest involved that may influence our perspective on The Alkaline Water Company; this is one reason why we stress that you conduct extensive due diligence as well as seek the advice of your financial advisor and a registered broker-dealer before considering investing in the Company.
Maximus Strategic Consulting Inc., owner of PinnacleDigest.com, its officers, directors, employees, and consultants shall not be liable for any damages, losses, or costs of any kind or type arising out of or in any way connected with the use of its reports, products or services, including this report. Maximus Strategic Consulting Inc., owner of PinnacleDigest.com, its employees, consultants and affiliates are not responsible for any information provided by any of the companies mentioned in our reports or third party writers. You should independently investigate and fully understand all risks before investing.
We want to remind you again that PinnacleDigest.com is often paid editorial fees for its writing and the dissemination of material. The clients (including The Alkaline Water Company) represented by PinnacleDigest.com are typically early-stage companies that pose a much higher risk to investors than established companies. When investing in speculative stocks such as The Alkaline Water Company it is possible to lose your entire investment over time or even quickly. The Alkaline Water Company is not an appropriate investment for most investors.
Set forth below is our disclosure of compensation received from The Alkaline Water Company Inc. and details of our stock ownership in the company as of December 8, 2018:
Maximus Strategic Consulting Inc., owner of PinnacleDigest.com, has been paid CAD$115,000 plus GST to provide online advertisement coverage for The Alkaline Water Company Inc. for an eight-month online marketing agreement. The Alkaline Water Company has paid for this coverage. The coverage includes, but is not limited to, the creation and distribution of reports authored by PinnacleDigest.com about The Alkaline Water Company (reports such as this one), as well as display advertisements and news distribution about the Company on our website and in our newsletter. Both Maximus Strategic Consulting Inc. and its President Aaron Hoddinott own shares of The Alkaline Water Company which were purchased by subscribing to The Alkaline Water Company’s private placement that closed on May 31, 2018. Both Maximus Strategic Consulting Inc. and Aaron Hoddinott intend to sell every share they own of The Alkaline Water Company for their own profit. All shares Maximus Strategic Consulting Inc. and Aaron Hoddinott currently own or purchase in the future of The Alkaline Water Company will be sold without notice to Pinnacle Digest’s subscribers or the general public. Please recognize that Maximus Strategic Consulting Inc. and its President Aaron Hoddinott benefit from price and trading volume increases in The Alkaline Water Company. Please recognize that we are extremely biased when it comes to The Alkaline Water Company.
Maximus Strategic Consulting Inc. and PinnacleDigest.com (including its employees and consultants) are not chartered business valuators; the methods used by business valuators often cannot justify any trading price for most junior stock exchange listed companies. The Alkaline Water Company is a junior stock exchange listed company.
Any decision to purchase or sell as a result of the opinions expressed in this report OR ON PinnacleDigest.com will be the full responsibility of the person authorizing such transaction, and should only be made after such person has consulted a registered financial advisor and conducted thorough due diligence. Information in this report has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete. Our views and opinions regarding the companies we feature on PinnacleDigest.com and in this report are our own views and are based on information that we have received, which we assumed to be reliable. We do not guarantee that any of the companies mentioned in this report (specifically The Alkaline Water Company) or on PinnacleDigest.com will perform as we expect, and any comparisons we have made to other companies may not be valid or come into effect.
To get an up to date account on any changes to our disclosure for The Alkaline Water Company (which will change over time) view our full disclosure at the url listed here: https://www.pinnacledigest.com/disclosure-compensation/
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Please be aware and note the date this report was published (December 8, 2018). As a result of the passing of time, the relevancy of the opinions and facts in this report are likely to diminish over time and may change without an update to the report. As such, you cannot rely on the accuracy and timeliness of the information provided in this report; and you should consider much of the opinions and statements in this report irrelevant after an extended period of time from the date which it was published. Since there is no specific guideline as to how long this report may remain relevant, you should consider that it may be irrelevant shortly after its publication date.
Trading in the securities of The Alkaline Water Company should be considered highly speculative.
We are Not Medical Professionals: This report was produced without the consultation or advice of a medical professional. The described benefits and opinions of alkaline water, or specifically Alkaline88 water, must not be viewed as medical advice. The described benefits and opinions of hemp-derived CBD infused water must not be viewed as medical advice. We are not making any health claims relating to CBD or alkaline water. You should consult with a licensed medical doctor and nutritionist to learn about the potential benefits of alkaline water, Himalayan rock salt and CBD. Pinnacle Digest and the Company have not conducted any clinical studies regarding the health benefits of alkaline water or hemp-derived CBD, and accordingly make no claims as to the benefits of alkaline water or hemp-derived CBD.