The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER)(the “Company”), a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®, today announced that it has formed a new agreement with Jetro Cash and Carry, a wholesale supplier that operates merchandise warehouses available exclusively to member food businesses and nonprofit organizations. Jetro Cash and Carry services more than 5,000 customers throughout Southern California. In recent weeks, the Company has aggressively expanded to new sales channels, including convenience stores, home delivery, and now restaurants and other food businesses.
Jetro Cash and Carry is one of the nation’s leading wholesale food and beverage suppliers. Under this new agreement, Jetro Cash and Carry agreed to carry Alkaline88 in 1-liter, 700ml, and 500ml sizes. The Company is optimistic that this new distribution channel will ultimately be as successful as its more established supermarket sales channel.
Highlights of the new Jetro Cash and Carry agreement include the following:
- Jetro Cash and Carry is one of the nation’s largest wholesale food and beverage suppliers.
- Jetro Cash and Carry operates merchandise warehouses nationwide and services more than 5,000 customers throughout Southern California.
- Food businesses, including restaurants and nonprofit organizations, represent a brand-new vertical for the Company.
- Independent retailers will now have a source to purchase Alkaline88 Water to sell in their stores thus providing their consumers with the markets leading Alkaline water.
“We are delighted that Jetro Cash and Carry merchandise warehouse stores will be carrying Alkaline88®. Consumers in Southern California are familiar with our Alkaline88® brand, which is one of the leading alkaline waters in the market, according to Nielsen data,” said Richard A. Wright, President and CEO of The Alkaline Water Company Inc. “Penetrating new channels to get our brand to consumers is a critical component of our sales growth strategy, and we are optimistic that Jetro will enable us to accomplish this” concluded Wright.
About The Alkaline Water Company Inc.
The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®. With its innovative, state-of-the-art, proprietary electrolysis process, the Company produces healthy, all-natural and great-tasting alkaline water for a balanced lifestyle. Founded in 2012, the Company is headquartered in Scottsdale, Arizona, and focuses on national distribution and marketing for retail sale of Alkaline88®, one of the fastest growing premium bottled water brands on the market. To learn more about The Alkaline Water Company, please visit: www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram or LinkedIn.
About Alkaline Water Products
Alkaline88®is a premier 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500-milliliter, 700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the Company is optimistic that this new distribution channel will ultimately be as successful as its more established supermarket sales channel; and that penetrating new channels to get the Company’s brand to consumers is a critical component of the Company’s sales growth strategy, and the Company is optimistic that Jetro will enable us to accomplish this.
The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; the fact that consumers may not embrace and purchase any of the Company’s infused water products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; that fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.
The Alkaline Water Company Inc.
Richard A. Wright
President and CEO
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